Evolution of a Design: Illustration Promo Card
Hello again! I've been so busy working on other people's projects, my own projects have taken a back seat for a little while (not a bad problem to have!). But I'm happy to announce that the blog is back!
To (re) kick things off, I decided to share my design process for my recent Illustration Promo Cards!
As a trained illustrator, I almost always start my projects with a sketch. I am a huge advocate of picking up a pencil and paper, and working your ideas out with sketching. I think we are often in such a hurry to get things done, that we often skip this important step, and just jump on the computer. But I love the process of seeing my ideas come to life with a few quick lines of the pencil...
So, when it came to my own design for a new Illustration Promo Card, I did just that—a quick, messy sketch. I was able to plan my composition, decide which elements I needed to include, and figure out a style for the design. All of that with a pencil sketch!
From there, I made a more detailed sketch which I was able to use the lettering from. I got out my handy-dandy light table, traced, and inked!
Once I scanned my inked lettering, I opened it in Illustrator and was able to use image trace to create the vector version.
The next step, was to create my self-portrait. I initially was going to create an inked version of my sketch with some cross-hatching, but ultimately decided to play with some flat vector shapes.
After all of my elements were recreated in Illustrator, I put everything together, and — viola! — my new promo cards! There you have it... straight from the drawing board!
Leave me a comment if you'd like to see more behind-the-scenes sketches or share something about your own process!