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The Yolk

Where all the good stuff is.

 

Color Story: Enchanted

As we stay inside from the frigid and blustery weather of February, read about this soothing and calming hue…say hello to Enchanted.

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This month’s color story focuses on a light, airy and magical purple tint. Enchanted means ‘to be placed under a spell’ and for Devin and I, that’s just what this color did. It’s light and whimsical mood takes you to another place. This pale purple hue took me to a whimsical forest with fairies and fluffy clouds to match. It took me to a candy store with plenty of complimenting pastel candies. It reminds me of the barbie movies I watched as a kid, it’s magical pale violet capturing the whimsy of the stories she starred in.

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Purple is a powerful color, it often represents extravagance, wisdom and creativity. It can also represent mystery, peace and magic. If you were to create this color with paint, you’d combine a cool blue hue like ultramarine with permanent rose. Add lots of water (for watercolor) or white paint for gouache/oil paint and voila, a perfectly pale and cool light purple. Create what you wish with this color, it pairs well with fluffy skies and cotton candy, or whatever your creativity leads you to.

Barbie Nutcracker, Barbie Rapunzel, Barbie Swan Lake and Barbie and the Magic Pegasus all used tinted purple and pink hues to create magic and whimsy in each animated masterpiece.


 

ENCHANTED MOOD

Enchanted pairs well with similar pale colors, they add interest but put this purple in the spotlight. This color creates a soothing and relaxing effect to any color scheme it encounters. It can remind you of the deep of winter, with all the shadows in the snow reflecting a light blue and purple. Alternatively it can remind you of the warm spring time too, blooming flowers and warm sunshine.

Soothing and Calming effect to any color scheme it encounters.

What does Enchanted mean to you? How will you use it in your design challenge?

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COLOR PALETTES

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CREAMSICLE MAGIC

Who doesn’t love pastels? They’re easy on the eye and remind us of cotton candy and all things childhood. You can’t go wrong when matching this pale purple with other pastels, it’s immediately soft and friendly to the eyes.

Inspiration Image Credit (L to R): Refinery26/Function of Beauty. Pinterest. PackageInspiration.com. Pinterest. (All photos have been linked to original source if possible.)

 
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CLOUD WHIMSY

Enchanted can be placed with many colors and shine, but nothing works as beautifully as a deeply monochromatic pairing. It’s almost magical in the ways it creates contrast against the pale lilac of Enchanted. It reminds you of deep purple clouds in pale purple skies and moody teenage tumblr walls.

Inspiration Image Credit (L to R): Pinterest. RedBubble. Tumblr. Tumblr. (All photos have been linked to original source if possible.)

 
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ECLECTIC WISTERIA

This palette exudes spring, which is my (Bre’s) favorite season. I love the way cool spring air feels and smells, how it’s a reminder that everything changes and the world is in a constant cycle. Purple and green remind me of the lilac tree outside my grandma’s window and how the warm spring air would blow the sweet fragrance through the open windows. It’s warm and energetic and altogether nostalgic.

Inspiration Image Credit (L to R): Jean Li-Flickr. yoursmadly.com. Pinterest. Wayfair. (All photos have been linked to original source if possible.)

 

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#THEYOLKENCHANTED

Join in on our month DESIGN CHALLENGE! Create a piece of art in a square format, featuring the monthly color, and post to Instagram using the tags @hatchcreativeservices and #theyolkenchanted to enter the challenge!**

Full details on our Monthly Design Challenge, including instructions on how to participate, are listed below. Thanks!

 

Enchanted Color Formulas

HEX #0f4c54

RGB 15, 76, 84

CMYK 91, 55, 53, 35


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Entries from last month’s design challenge: Oasis

Design Challenge Deets

**Please read the following carefully.

By tagging your piece on Instagram as part of the design challenge, you are agreeing to allow Hatch to use your image in a future blog post and/or other blog promotions with credit listed in the form of your Instagram username. Complete challenge instructions and disclaimers are as follows:

How the challenge works:

  • Each month we will unveil the color of the month, just as we did here.

  • We’ll give you tons of info and inspo to get you started.

  • Then YOU will create a square design, illustration, or any form of art featuring that color.

  • Post it to Instagram by the end of the month! Make sure to tag Hatch @hatchcreativeservices and use that color’s unique “color coded” hashtag so we can find your entry. Enchanted’s hashtag is #THEYOLKENCHANTED

  • We will review all of the entries and pick a few favorites to be featured in the next month’s Color Story post!

DISCLAIMErs

  • The Yolk Color Story Design Challenge is FREE to enter. There are no fees, forms, or other requirements to submit an entry.

  • This is a friendly, creative design challenge open to anyone who wants to participate.

  • A number of entries will be selected by Hatch to be featured in the next month’s Color Story. There are no prizes or other incentives. Just the sweet, sweet feeling of creating art and connecting with other creatives.

  • This design challenge, Hatch, The Yolk, or any of our collective entities, are in no way sponsored, endorsed, or administrated by, or associated with, Instagram.